My mother always said: “Once is None, Twice is Always”, and I’ll take her advice when it comes to judging this emerging trend in Japanese donut shops: donut decorations! If you happen to sell something that in itself is both colorful and with a distinctive shape, why not make it the centerpiece of your shop decoration theme, as in these two donut shops! One of them is in Omotesando in Tokyo, and the other one is in the Red Brick Warehouse down in Yokohama. When I was a kid I used to day dream about living in a house decorated like this. I still do, especially when I am hungry. Enjoy!