Tokyobling's Blog

Frozen Beer Gardens – Sendai City

Posted in Places, Shops by tokyobling on August 2, 2012

I know I’m late to the game, but not being a big drinker I tend not to notice these trends, and although I have seen these kind of beer places around I never thought there was anything special to it. For the last three years (I think) beer companies have started running temporary beer gardens at central locations across Japan. The first I saw was a Asahi Beer place in Ginza, but here’s a Kirin one I walked past in Sendai last weekend. Their thing is that they serve super chilled beer, -2 degrees celsius to be exact, and they are hugely popular this summer, usually with lines of people waiting to get inside and cool down. I have never tried it, but some of these days I will, just to be able to say I did! I wonder if Ebisu Beer has one of these bars as well? The head on that beer makes it look more like ice-cream I think!




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6 Responses

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  1. youmeandatanuki said, on August 2, 2012 at 7:39 am

    Looks awesome! We’ll have to keep an eye out during our travels.

    • tokyobling said, on August 12, 2012 at 5:05 pm

      I first saw them only in Tokyo but they seem to be spreading out over the country! (^-^)

  2. Timi said, on August 2, 2012 at 7:39 pm

    Seriously…I read bear instead of beer…and started looking for one, after my confusion I found out I misread it…am I really this tired? :D
    I should sit in, order one beer and get some rest :)

  3. D... said, on August 3, 2012 at 7:25 am

    I’m not a big drinker either. And I would have wandered in looking for an ice cream sundae. How embarrassing would that have been?


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