When you mention the name Ginza the first thing that comes to mind certainly isn’t cheap fashion, but times and economy changes and these days it isn’t hard to find plenty of dirt cheap fashion stores in the chic Ginza district of Tokyo. Leading the charge is Gu, but coming up close behind is the Uniqlo flagship store with its revolving mannequins in the giant show windows. Gu and Uniqlo are actually the same company, and both are the biggest names in budget clothing here in Japan, very affordable. Happy shopping!
More gorgeous yukata dresses in Tokyo’s fashionable Harajuku district. My favorite must be the first, the vintage looking pale white, black cat/temari patterned! And don’t miss the two handsome guys in yukata, which is of course much more rare than the girls dressing in this fantastic piece of fashion. There is only one other yukata with a non flower pattern, the butterfly one you can see two the left in one of the photos. I wish I was Japanese, then I’d dress in this kind of fashion every day!
Tokyo summers mean you get to see the most fabulous variety of yukata dresses you could ever imagine. I snapped some photos of the beauties around Harajuku and Omotesando last month. Flower patterns dominate but check out the dark blue fireworks patterned yukata in the second photo. Isn’t it gorgeous?
I haven’t done a fashion check and to be quite honest, there’s been a distinct lack of absolute trends for the last two summers. The above average heat doesn’t help either, people dress as little and as lightly as possible, and in simple, easily washable airy garments. These have been the summer of the cheap wear once throw away fashion chain stores, like H&M and the domestic Uniqlo, as well as the usual suspects. From what I hear people are aiming for cheaper and simple clothes, cuts and colors. The only thing that you see more of this summer than last are hats, to protect against the harsh sun. Even make up is lighter than usual and practically everyone is wearing sandals these days, in Tokyo’s hip Harajuku and Omotesando districts. I took these photos right in front of my favorite Harajuku building, the only one in the area with real character! More fashion checks to come!