After last week’s Whiskey post I feel I should balance things up a little and introduce this non-alcoholic beer! This brand from Suntory, as well as another one from Kirin has really been life savers at many a recent corporate drinking parties here in Japan. I am not a big drinker and I have no interest in keeping up with the Japanese (who despite persistent rumors to the contrary are generally incredibly strong drinkers) but the social pressure on “having another one” can be very strong, and to save face both for myself and my drinking buddies, as well as saving my health and my ability to walk upright the following two or three days I have secretly made sure the waiter brought me these beers on many occasions. They taste 99% similar to ordinary beer although beer fiends from all over the world ridicule me for drinking these I hold that although they taste slightly different it is no way worse or better than ordinary beer.
The Japanese culture of drinking together goes very deep and they even have a portmanteau word for it “nominication” (飲みにケーション), nomu (to drink) + communication. It is very hard to get to know a Japanese coworker (or male friend for that matter) without going drinking with them, at least once, but ideally regularly. This is nothing new, even 1000 year old novels and stories tell of lords having drinking sessions with their vassals and warriors to test their mettle. If you work in Japan, try to work in Japan, try to form a circle of friends or take part in any sort of group activity it is not long before they break out the drinks and you’ll have to show your strength.
In defense of the Japanese though, they are truly the best drunks in the world! The general level of drinking aggression is much lower in this country, as anyone can attest who has been outside a pub at closing time, anywhere in the world. So Suntory and Kirin, I salute you for your alcohol free beer! You’ve saved my liver a lot of damage over the years!
I know I’m late to the game, but not being a big drinker I tend not to notice these trends, and although I have seen these kind of beer places around I never thought there was anything special to it. For the last three years (I think) beer companies have started running temporary beer gardens at central locations across Japan. The first I saw was a Asahi Beer place in Ginza, but here’s a Kirin one I walked past in Sendai last weekend. Their thing is that they serve super chilled beer, -2 degrees celsius to be exact, and they are hugely popular this summer, usually with lines of people waiting to get inside and cool down. I have never tried it, but some of these days I will, just to be able to say I did! I wonder if Ebisu Beer has one of these bars as well? The head on that beer makes it look more like ice-cream I think!
I know I already posted today and by posting again I am breaking my own rule against posting twice in a day! But I can’t warrant a day’s post on something silly as this – an ad. As you can see, when picking a new name for your new French Royal Milk Tea (yes, that is Marie Antoinette in the logo on the bottle, and the royal blue and yellow of French coat of arms), it is important to have by your side, I assume, a dictionary that goes beyond the first meaning of the word.
pungency (plural pungencies)
1. The state of being pungent.
2. A foul odor.
I took this photo in a subway train on my way home from work, so please excuse the poor quality. The tea was on sale from yesterday, and is actually quite tasty. They have an official site for it. As a bonus, you also get a podgy guy jumping for Frisk!
Another instant beverage hit from Kirin’s World Kitchen series: Salt and Lime. Basically a Mexico styled lime and grape fruit juice with added salt. It tastes very much like any major sports drink, but more sophisticated. The strange mix gives a bouncy but subtle mint kick. Add rum and pour on rocks and you have an instant summer drink hit. Amazing. I have no idea why Kirin doesn’t make this series permanent. As it is now, they produce one batch of each drink and once it is sold out, it’s gone. The place where I bought this had two bottles left and weren’t getting any more. It’s kind of cool that in this day and age of instant gratification, some companies actually do this kind of marketing decisions.