Gothic Lolita Hello Kitty Yukata

I agree that is a long title but how else am I supposed to describe this sartorial piece of art in display at the Hello Kitty flagship store in Tokyo’s Ikebukuro district? Is this something we will see a lot of on the streets of Tokyo come summer, or is this just a marketing ploy by the HK team at Sanrio, to cash in on the shop’s close proximity to the center of Japanese otaku girl culture, Otome Dori? Only time will tell!