Tokyobling's Blog

McDonalds Japan Goes Kawaii

Posted in Shops, Stuff by tokyobling on November 10, 2009

There is one adjective above all that currently sums up all things Japanese: “kawaii”, cute. In Japan, everything must contain a certain amount of cuteness or it is bound to fail. There’s even cutified dolls dolls in the likeness of the present prime minister! No celebrity (in Japan strangely enough called “talent”), no character, no company, no product, no food, no place can prosper without a certain dose of “kawaii”.

So I guess it was only a matter of time before McDonalds finally got the memo and jumped on the kawaii bandwagon. Their previous campaigns have been received very cooly by the dragon of Japanese consumers: high school girls. I wonder what their reaction will be to the new line up of kawaii McDonalds characters? Sorry for the lousy picture, my 20mm Nikon f2.8 lens wouldn’t go any closer.


5 Responses

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  1. robin said, on January 14, 2010 at 10:21 am

    I like they are introducing new America burgers


    • tokyobling said, on September 6, 2010 at 4:00 am

      That is fantastic. I think we will see more examples of Japan taking over “American” pop-culture in the near future. How about Seven Eleven for example? (^-^)


  2. […] my browsing of countless other Japanese-related blogs and websites, I came across this post with a picture of McDonald’s efforts to change its image a bit in […]


  3. gabs said, on March 27, 2011 at 7:19 pm

    ahh they are tamagotchis!! so cute


    • tokyobling said, on March 31, 2011 at 5:26 am

      Thanks for the comment! Yes, they’re getting better every day here! (^-^) McD is evolving!


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