Isetan Christmas Campaign
Nothing beats window shopping, especially in a country like Japan where the prices are high and the window decorations are fantastic. Here’s the latest christmas window decoration campaign from Isetan in Tokyo’s Shinjuku district called “How to Make Wonder Christmas”. While their copy writers will never win gold medals they sure struck gold when they found the amazing Finnish illustrator Klaus Haapaniemi to decorate their shops from inside and out. The windows are meant to be seen in a series and shows a christmas fairy tale in each window, 12 in all. The characters from the story then returns inside the store as statues, ceiling decorations and floor stickers. At the information desk you can pick up beautiful little pamphlets with more details of the story.
The shop windows are even animated and interactive with a live video feed that will track your face on the sidewalk and add animated features to turn you into a reindeer- or an owl-character on an in window-display. Fun for all ages. They also have a service where you can download animations for your cellphone and a campaign site. If you are in Tokyo over christmas, I recommend you stop by Isetan in Shinjuku and see the cutting edge in store window design.
Edit (2010 August 31st): I just found the redesign Klaus Haapaniemi made of one of my favorite books ever, Patrick Süskind’s “Perfume”. Have a look here! His book designs are absolutely gorgeous!