Tokyobling's Blog

Isetan Christmas Campaign

Posted in Places, Shops by tokyobling on December 10, 2009

Nothing beats window shopping, especially in a country like Japan where the prices are high and the window decorations are fantastic. Here’s the latest christmas window decoration campaign from Isetan in Tokyo’s Shinjuku district called “How to Make Wonder Christmas”. While their copy writers will never win gold medals they sure struck gold when they found the amazing Finnish illustrator Klaus Haapaniemi to decorate their shops from inside and out. The windows are meant to be seen in a series and shows a christmas fairy tale in each window, 12 in all. The characters from the story then returns inside the store as statues, ceiling decorations and floor stickers. At the information desk you can pick up beautiful little pamphlets with more details of the story.

The shop windows are even animated and interactive with a live video feed that will track your face on the sidewalk and add animated features to turn you into a reindeer- or an owl-character on an in window-display. Fun for all ages. They also have a service where you can download animations for your cellphone and a campaign site. If you are in Tokyo over christmas, I recommend you stop by Isetan in Shinjuku and see the cutting edge in store window design.

Edit (2010 August 31st): I just found the redesign Klaus Haapaniemi made of one of my favorite books ever, Patrick Süskind’s “Perfume”. Have a look here! His book designs are absolutely gorgeous!


6 Responses

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  1. Mia said, on December 10, 2009 at 2:35 pm

    See also pictures of Klaus Haapaniemi’s just released ‘Samurai childrens book’ called ‘Neko’.


    • tokyobling said, on December 11, 2009 at 12:28 am

      Thanks! Being a big Haapaniemi fan and a reader of itsnicethat I knew about that one. It’s amazingly beautiful, isn’t it? If I had any more space in my crammed Tokyo flat I would def. get it!


  2. Celina said, on December 10, 2009 at 3:56 pm

    Lovely Post on christmas decorations. Christmas is a happy holiday, and although a budhhist I do celebrate them and put effort on decorations. I didn´t know Japan celebrates them? Very much interested in japanese culture, this makes me curious as to how the japanese see, understand and celebrate christmas?


    • tokyobling said, on December 11, 2009 at 12:31 am

      Thanks Celina! There’s not many Christians in Japan either but they sure love the decorations and the spirit of it all, even though it’s 99% a purely commercial festival, like Halloween and Valentine’s day. In Japan Christmas is just a day to enjoy a romantic date with your special one, or, if you already scored, share Christmas cake with your family.


  3. · Wonder Christmas, activate! said, on December 13, 2009 at 1:42 am

    […] You can also buy merch and learn more about the project here. […]


  4. […] Life / Tags: translation / I thought this campaign was funny. Tokyobling highlighted it recently. Isetan’s Christmas site is interesting – a lot of Flash […]


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